Will Capellaro

Senior/Lead Product Designer Resume

(608) 347-4922 | will@capellaro.com | LinkedIn | portfolio



Summary

My work spans product channels, including responsive web, native apps, wearables, environmental, custom electronic devices, and print and packaging. Most recently, however, it has been narrowly focused on digital products.

I’m wired for new product innovation projects that generate big ideas and iterative product development that drives incremental change. For either strategy, I use research and design, creativity, and collaboration to ship products and improve customer outcomes.




Experience
2019-Present

Staff Product Designer

Uplight
Energy Management Software

Redefined core products, established design system successes, and doubled the team size; merger integration was a bonus headache.

Clientele comprised various North American Power Utilities. Eg, Consumers Energy, PG&E, Southern Company. Some samples here.


2019-2020

Product Design Manager

CSG International
Subscription SaaS Software, Enterprise tools
Managed and mentored a design team designing SaaS products for subscription payment, rating and charging; kept the chaos at bay.


2017-2019

Senior Product Designer

Devbridge Group
Various domains, largely financial or logistics
Led design on software delivery workstreams, did everything from big ideas to sprint planning.

Clients featured Wells Fargo, Hub Group, GrowthPlay, Schroders, Investor Cash Management.





2014–2017

Lead Experience Architect

Slalom Consulting
Wildly various domains
Pushed digital products to market quickly; juggled screens, prototypes, and research.

Sectors spanned health and fitness, workplace technology, finance, and others.
Clients featured Weightwatchers, Microsoft / LA Live / AEG Group, The Warranty Group, William Blair, Herman Miller, Coca-Cola.


2010–2014

Senior User Interface Designer

Product Development Technologies
Various domains, largely medical/scientific
Designed interfaces for everything from medical devices to consumer tech; lots of field research.

Clients included Intel, McDonald’s, Ronald McDonald House, Smiths Medical, AbbVie, Hospira, Roche, Thermo Fisher Scientific, Perkins School for the Blind.

2004-2010

Graphic & Interaction Designer

Various Clients
Designed educational products for K-12; a freelance grind of content design, production and coordination.


1999–2004

Art Director

American Girl/Mattel
Directed design, art and production for toys and books; released countless products.





Education
2010

BFA in Designed Objects

The School of the Art Institute of Chicago
Learned to think.


1998

Associates Degree in Graphic Design

Madison Area Technical College
Learned to make.




Conferences
Figma Config 2022 & 2024, Edison Electric Institute NKA Fall 2022-2023, UX Strat Fall 2022, UXRConf Anywhere 2020, An Event Apart Chicago 2019, Tableau Conference 2018, Adaptive Path UX Week 2017, Game Developers Conference 2013, WebVisions Chicago 2011, Norman Nielsen Usability Week 2010. 





all work © will capellaro and clients