Will Capellaro

Senior/Lead Product Designer Resume

(608) 347-4922 | will@capellaro.com | LinkedIn | portfolio


My work ranges across product channels, including responsive web, native apps, wearables, environmental, custom electronic devices, and print and packaging. Most recently my work has been narrowly focused on digital products.

I’m wired for new product innovation projects generating lots of big ideas, as well as iterative product development driving incremental change. For either strategy, I use research and design, creativity and collaboration to ship product and improve customer outcomes.


Staff Product Designer

I was the inaugural in-house designer at one of Uplight’s core acquisitions (Agentis). There I redesigned the core product while laying the groundwork for developing a product design organization. Within a year, my team doubled in size. Soon after, I played a pivotal role in our merger and integration with our biggest competitor.

I’m responsible for nonresidential product design, including a web portal, embeddable widgets, and an email engagement platform. 

  • Significant hands-on design and content contribution
  • Collaboration with Product and Engineering to hit our release targets and client implementation 
  • Part of Design Leadership; directing product design, processes, and other design operations functions.
  • I co-lead a design system build-out
  • As a team lead, I coach and occasionally manage people


Product Design Manager

CSG International
Lead design projects for SaaS products (subscriber relationship management solutions) and internal enterprise products.

Manage and mentor the product design team.


Senior Product Designer

Devbridge Group
Worked within a highly experienced and collaborative design organization. Served as design lead on all my projects. Delivered product design service as a sole contributor, as a co-lead, and as a leader of multi-designer efforts.

As a key member of each product team, collaborated with product managers and engineers to define and develop a lean product vision—from big picture down to sprint planning.

Developed and executed research plans, architected service blueprints and new systems diagrams. Developed and contributed to design systems, contributed visual design concepts to developers within an agile & scrum culture.

Clients featured Wells Fargo, Hub Group, GrowthPlay, Schroders, Investor Cash Management.


Lead Experience Architect

Slalom Consulting
Led experience design for a special projects team focusing on digital product acceleration—getting products to market, fast.

Architected and designed screens and prototypes for iterative product development of new web apps.

Conducted lean research for ongoing product development, as well as large ethnographic studies.

Sectors included across health and fitness, workplace technology, finance, and others. Clients featured Weightwatchers, Microsoft, LA Live, AEG Group, The Warranty Group, William Blair, Herman Miller, Coca-Cola.


Senior User Interface Designer

Product Development Technologies
Designed interfaces for web, native, and embedded electronics products on new product development projects.

Conducted primary field research that guided user-centric ideas and decisions.

Sectors included healthcare, scientific, cellular/radio, vehicle/navigation, braille learning, and consumer tech. Clients included Intel, McDonald’s, Ronald McDonald House, Smiths Medical, AbbVie, Hospira, Roche, Thermo Fisher Scientific, Perkins School for the Blind.


Graphic & Interaction Designer

Various Clients
Designed and developed K-12 educational products and content for major publishers.


Art Director

American Girl/Mattel
Designed and directed art and production talent for existing and new product lines. Released a high volume of successful book, game and toy products.


BFA in Designed Objects

The School of the Art Institute of Chicago
SAIC’s Designed Objects BFA/MFA program centers on conceptual and experimental product design. It loosely correlates to degree programs in industrial and interaction design, design thinking, and design research.


Associates Degree in Graphic Design

Madison Area Technical College

UXRConf Anywhere 2020
An Event Apart Chicago 2019
Tableau Conference 2018
Adaptive Path UX Week 2017
Game Developers Conference 2013
WebVisions Chicago 2011
Norman Nielsen Usability Week 2010

all work © will capellaro and clients