Will it into existence
Hi, I’m Will. I’m a classically trained designer with a passion for invention, disruption, and pushing ideas further. From life-saving medical devices to immersive digital experiences, I don’t just make things that solve problems—I look for new ways to approach them, balancing creativity with real-world impact.
With 14+ years of product experience across digital, physical, and everything in between, I love bridging the tangible and the virtual to create intuitive, engaging, and occasionally unexpected experiences. Efficiency, usability, and engagement are always at the core—but so is curiosity, exploration, and the willingness to challenge assumptions.
I move fast, think big, and embrace emerging technologies like AI and design systems to craft products that don’t just work, but resonate. Below are my most recent context and a link to my portfolio.
→ PORTFOLIO
Recent Context:
Uplight: Designing Through Complexity
As a design leader and contributor at Uplight, I helped shape energy management software while navigating a complex merger. Balancing business needs with user experience, I shipped features that kept clients engaged through web and notifications—turning a tangle of systems into a seamless experience.
VISIT CASE STUDY
Braille Toolbox: Designing for Accessibility
I’ve designed multiple products to support blind users and braille learners—so I built Braille Toolbox to bring them together. This site collects my work and offers tools, resources, and a starting point for anyone curious about braille. Because great design should be for everyone.
VISIT BRAILLE TOOLBOX
Ballot Bash: Build a Better Oscars Party
Ballot Bash started as a solo experiment: Could I design and build a fully functional awards show ballot platform on my own? The result—a web app with everything needed for an interactive, social voting experience. Launched for the 2025 awards season, it proved that a lean, focused approach can deliver a polished, feature-rich ballot system. This is just the beginning—I plan to evolve Ballot Bash for future major awards shows.
VISIT BALLOTBASH