Hello and willcome!

I’m a great big product geek.

I’ve spent more than 10 years making all kinds of print and physical products, and another 10 making all kinds of digital ones. Throughout that time I’ve brought creative energy and fierce curiosity to explore possibilities and making great things.

I’ve worked on new product innovation projects spanning a wide range of product channels, including responsive web, native apps, embedded electronic devices, toys, print media, and packaging. I’ve been generating big disruptive ideas, as well as driving incremental change through iterative projects.

I cultivate a diverse, thoughtful, and passionate design environment.

Featured Work

Other Links: Resume | Email | Phone | Print Portfolio

willcapellaro

Weightwatchers Digital Coach

Conceptual development of a machine-generated statement of member health.